Corporate Overview
R1 is the market leader in the value chain management of Natural Rubber offering a plethora of grades from diverse originations, to its customers globally; addressing their raw material needs in natural & synthetic rubbers and creating value through its risk management solutions. R1 is positioned as a single-stop solution to the rubber industry’s raw material requirements.
R1 is a cohesively integrated manager of the rubber value chain, with its involvement and value addition throughout the continuum, carving a unique blend of professional competence to deliver the requirements and concerns of the rubber industry to exceed expectations. We deal in all kinds of natural and synthetic rubbers from global originations. We extend our professional risk management expertise through the value chain, thereby creating an unparalleled niche and value in tangible terms, to both our suppliers and consumers.
Vision
Be the No. 1 global partner in business, for growth, success and sustainability.
We place ourselves at a position to lead the industry and are committed to our vision, which is a clear reflection of our business strategy and corporate culture.
Mission
To deliver all ranges of products and services and innovative solutions to address our customers’ and suppliers needs promptly and efficiently
To expand our network and reach out to our business partners for mutual growth and success.
To contribute positively to our various stakeholders and society.
Our mission emphasises our core belief of service above anything else. This service oriented outlook not only extends to our customers but to all stakeholders in the business, encompassing smallholders, plantation owners, processors and facilitators throughout the value chain et al. We define our growth, as to reach out globally to our customers, by expanding our market share and to a larger extent ‘the mindshare’. Our prosperity is the loyal base of our business partners and the net tangible value we bring to their businesses, thereby contributing positively to all our stakeholders, business partners and the society we operate in.

Corporate Philosophy
The success of R1 is the collective synergy of its most valuable and intangible human resources and global reach, delivering results and exceeding expectations across all locations, and contributing to the organisations global image.
The prismatic guiding light of R1’s corporate philosophy which is pervasive throughout the organisation,in its culture, objectives, strategies and operations, encompasses the following:
Value Creation’ Orientation
We exist for a reason and that one special reason gives us the scope of our participation and contribution to the business. Whatever we do should ultimately transform into ‘a value proposition’ to our business partner. All our objectives and outlook are aligned towards this value
High Levels of Integrity and Commitment
Our people are highly motivated and with a disposition of high levels of integrity and commitment towards the organisation’s vision and mission. Each of our human assets’ contributes within their scope of functionality to the overall synergy of the group. This attitude extends outwards into the market in the professional and ethical way of conducting our businesses.
Team Work
We are a global virtual family hailing from cross-cultural backgrounds and nationalities spreading across continents, but sharing the same guiding spirit. The spirit of R1 binds us to achieve the collective goals together and in the process, helping each other to outperform in their individual goals.
Mutual Respect and Trust
We strongly believe that success of any business percolates down to its principles, objectives, and strategies, and ends up finally at its people and relationships. So we place high significance on mutual respect and trust within the organisation and in our dealings with our suppliers/ customers, which in turn, strengthens our relations, opening potential avenues of association.
Entrepreneurship & Ownership
R1 as an enterprise is the collective result of the entrepreneurial spirit of each of its managers. This value provides a holistic view of the business in its entirety and not just limited to any particular function. Thus our people are well versed with all major aspects of the business thereby being exposed to the complete value chain. We welcome and nurture innovative ideas among our people to pursue higher challenges and diversify their thoughts to newer business horizons, to fit within the organisational framework. We take ownership of what we say and do at an individual level, which marks our integrity to self and of R1 group.