Mutual Value Creation (MVC)

Identifying and tapping on potential opportunities of co-operation with our business partners throughout the supply chain viz: plantation owners, rubber co-operatives, channels, industry regulators and customers; by complimenting their areas of concern with our bouquet of services, opens up new avenues of mutual cooperation, unleashing the trapped potential to its fullest thereby achieving a stronger integration. Making the unidirectional value chain to expand multi-dimensional, this MVC mind-set forms the backdrop of each R1 team in executing their daily business chores, keeping us at the threshold of continual innovation.